Search Engine Software and advice
EasySEO - useful new search
engine optimizing software...
Most search engine
optimizing tools on the market are expensive, but here's
one called EasySEO
that bucks the trend.
Launched at the end of 2002 I tried out a pre-release
version, which I knew about because the programmer, Jay Stockwell,
once took part in a bike race up my mountain and wrote to tell me
We got chatting, he sent me the search engine
software to try out and I'm impressed - especially with one part
which "reverse engineers" the sites in the Top 10 positions
for your keywords, and compares the results to your own site, for
the key phrase you're trying to rank for.
Basically, this low cost search engine optimizing
software (just $49), takes you through the process of optimizing
your web site to get a Top 10 position in search engines.
Using it himself, Jay has managed to get number
one spot in Google, AOL, and elsewhere for a ONE page web site about
Jay details how he did it, and how and why he
built the site in Microsite
Miracles, which is a report for sale on the same site...the
report/ebook is fascinating and however advanced you are, you're
bound to pick up some search engine tips and ideas from it. Basically
it's a real world case study, detailing how Jay got his one
page site to the top of Google. One site to the top could be a fluke,
but Jay follows it up with more brief case studies in a chapter
called "More Proof."
At the end of the report, Microsite
Miracles, you'll find a special bonus.
Anyway, back to the software...which is remarkably
low cost for a search engine optimizing tool.
For me, the strong part of the program, and the
one that makes it worth buying, is the reverse engineering tool.
It needs automating more, but it does a good job,
giving you a spreadsheet like chart showing you exactly why your
site fails to make the top 10.
It then helps you refine your content to statistically
match the top 10 sites.
The first time I used it I was disappointed at
the lack of automation - you need to do a bit of cutting a pasting
- but it's grown on me, and I'm now using it to analyze and improve
the pages I'm writing for my ozemedia site upgrade.
Apart from the reverse engineering EasySEO
mainly brings together a number of tools available elsewhere on
the web, into the one package.
Things like keyword spy, search term suggestion
tool, keyword density tool.
You can use the free tools at jimtools.com for
this, plus the free Good Keywords, and the Overture keyword suggestion
tool do the same job. But it is nice to be able to do everything
from within the one program.
One thing it's not is a search engines submission
tool. (Though from inside the program you can manually submit to
the Top 10)
is not perfect yet, but if you're trying to get your site ranked
high this search engine software is going to help for a low price.
Jay tells me that he's working on making it more
automated, adding some more features, and that people like us, getting
in early, will get upgrades as each new version of EasySEO comes
onto the market.
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