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Issue 282 |
June 29th 2003
Letter from
Phil
I'm into business success stories in a big way,
and I read a great one in The Australian newspaper the other day,
about a young woman called Katrina Allen, who is the only woman
in the world (according to the paper) with her own tampon company.
Katrina started it because she wanted a recession
proof business. Well actually getting into this particular business
was her dads idea. When she was talking to him about quitting her
job and opening her own business he said that tampons were bound
to be a recession proof business because most women use them.
And now Katrina, with her company De Jour Sanitary
Products, is showing the multinationals that she can compete on
their terms.
A David against Goliath kind of story. Well more
of a Doris against Geraldine story I guess, but I'm sure you get
the point.
And to get to the point of this little story...well
it's just something she said in the interview that tickled my fancy:
"when you've got a dream, and you know your
dream is right and you're passionate about it, sometimes you need
to do everything to make it happen."
Ok, that's the end of the little story about Katrina.
Now for a bit of Phil's homespun philosophy:
Is YOUR dream right? Are YOU passionate about
what you're doing online? Are you excited about it? Enthusiastic?
Can't keep away from your computer?
Because if you're not, you're probably not going
to succeed at whatever it is you're doing.
If you need to make changes, make them.
Stop wasting time on things you're not passionate
about.
Spend time on things you love doing.
I LOVE all this Internet stuff. But I also work
darned hard.
You're not going to find success until you can
combine the LOVE and the WORK.


I know I'll get some flames for mentioning women's
"things" but so be it. They're a fact of life and I'm
just pleased I don't need them.
Next week a little success story (well a great
big one) about a woman who started a bra company. She's earning
a fortune selling them on the net...and now her story is being made
into a movie.

More on Keyword Site Builder...
Last week I wrote about the launch of Keyword
Site Builder. Read the piece here.
As you can imagine I've had a lot of emails about
it this week. And it's received plenty of publicity.
Not all favorable, which is exactly the reaction
I anticipated.
Allan Gardyne, for instance, in his must read
newsletter at Associate
Programs explains why he's not going to promote KSB, saying
that it makes him nervous, and that "This (KSB) will create
thousands of similar pages that will clog up the search engines".
He also says "For goodness sake, if you're
going to use this tool, use it wisely."
I have to agree with what Allan says. Even though
I am promoting it, it makes me nervous too.
The scenario he pictures would be scary, but I
just don't believe it's going to happen.
1. It's high priced software, so sales aren't
going to be huge.
2. Most people who buy it will never create more
than one or two sites.
3. Most of the people that use it ( I trust) will
follow my advice and change the content of the pages, treating KSB
as a site creation tool rather than leaving the generic articles
in place. In fact I'll go as far as saying that if you use it without
changing the pages you sites deserve to eventually get banned by
Google. So don't say I didn't
tell you so.
Point 3 is the one which is likely to stop these
sites dominating the search engines.
As with every other product, people buy it with
good intentions but then they fail to put the necessary work in
to succeed.
KSB might make building sites super fast, but
it's not a magic solution. there's still work to be done.
# you have to get a domain name.
# you have to research keywords.
# you have to find suitable affiliate programs
to promote.
# you have to change and add content.
And it's a fact of Internet life that most people
are looking for the easy way out...and however easy the tools become
they just can't be bothered putting the time and effort into achieving
success.
Bottom line - you've got to work, and work hard.
This online marketing stuff is a business like any other small business.
Treat it like a business and you'll achieve results.
Anyway, you can read the short free book I wrote
about KSB by following this
link to the download page.
If you just want to see the KSB site here's
the link. But you should still take time to read my free ebook.

Before moving onto another subject I'd just
like to mention
Allan again.
He's a fast mover, which probably comes from being
a former daily newspaper journalist. Google have just introduced
a dramatic new twist to online marketing/business, with their new
AdSense product. And Allan has very quickly investigated it and
written a free report.
So rather than me talking about Google Adsense
here, you should hop over to Allan's site and read his very detailed
piece on it.
It makes VERY interesting reading. As Allan points
out AdSense could well change the face of affiliate marketing.
Here it is: "How
to Boost Your AdSense Revenue"

Business Fast Lane $5 Special...
Like I said earlier,
I LOVE reading business success stories. Not big business triumphs,
but mom and dad, you and me, success stories.
Now I've just become a member of a site called
Business Fastlane, that I've heard about for a while, but never
got around to joining until last week. And I'm sorry I took so long
to sign up.
Tell the truth it was the $5
special that got me in, but now I'm in I can't imagine
leaving for a long while.
Seeing that I've been on the net a long time,
and know what I'm doing (...well most of the time) it's not often
that a member site knocks my socks off (and I'm a full paying member
of quite a lot) but Business Fastlane has just succeeded.
There's more immediately useful ideas and advice
here than anywhere I can think of in the online biz world. Personally,
although there's tons of other useful content, I like the success
stories best. I'm only read a few so far, because there are so many,
but stories like the ones listed below really got me thinking:
$450/ Day Selling 1 Piece of Paper! :What could
be better than earning $450 per day selling a piece of paper? How
about the fact that you don't even need to mail the piece of paper
out…the buyers download it automatically after they buy? It's
true! Here is how one person is doing it and how you can sell your
own "special piece of paper" all day long..more.. READ
FULL ARTICLE
Incredible Success Story-2 Week Old Website Sells
700,000 sold in 3 Days! Think you can't get rich overnight? Here's
a story of a brand new website that brought in over $3 million in
just 3 days! Follow this model, use the resources I give you and
it could happen to you too!..READ
FULL ARTICLE
Duplicatible Website Bringing in $2,500/month:
Here's a website that is bringing in about $2500/month. This idea
could be easily duplicated in this or other niches and you don't
even have to handle any inventory! READ
FULL ARTICLE..
>From Zero to Success in 3 Weeks-Scot
Dantzers Latest Case
Study: Here's a fascinating look at Scot's unique method he used
to find a product and sell a ton of them all within 3 weeks! No,
he didn't become an affiliate, it's not multi level marketing and
the product has nothing to do with making money. READ
FULL ARTICLE
Earn $500/week With $600 Start Up Investment:
Here's a business you could start for under $600 that would probably
be hot for the next year or two and could produce a $500/wk income
part- time! READ
FULL ARTICLE...
If you're interested in the $5
special you'd better get there quickly.

Someone just made $14.50 selling nothing on
eBay.
Nothing?
Yep, read
this page (and look at the visitor stats at the bottom of the
page, it got plenty of traffic)
Think you can beat that? I can't. Though Neil
Shearing almost did some months ago when he sold an idea for a few
thousand dollars.
And Neil's a man of many, many ideas. Including
his excellent beginners book Internet
Success Blueprint and his own very worthwhile member only web
site The Collected Wit and Wisdom of
Neil Shearing.
Nope, I'm kidding, though it could be.
It's actually Neil
Shearing's Internet Success Private Site.
(I'm a member of this one too).
Ok...I guess that's it for this week. Thanks for
reading right down to the bottom.
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