Work at home on
the Internet: internet marketing and affiliate program help.
Issue 272 |
Apr 13th 2003
when you're trying to develop an income from affiliate
programs, don't fall into the trap of only promoting information
tools aimed at Internet marketers.
Many people, even those who have been in the game
a long time, get stuck in this niche and never leave it. They forget
that there's a whole wide world of buyers out there just waiting
to be sold to.
I guess it's natural for many people to start
off selling marketing ebooks, member only sites, and related products.
After all, it's what they're interested in so they tend to think
everyone else is. But really they're playing in a very small arena.
Another reason is that these products are pushed
into their faces all the time...in newsletters like mine :-)
People also tend to promote products in the very
narrow Internet marketing niche because they generally pay a much
higher affiliate percentage, often 50%.
All well and good, but we're all selling to each
other and competition is fierce.
I hate using that clichéd expression "think
outside the box" so I won't.
But what you need to do is take a good look around
the net. Study what people are buying.
Remember how in last
weeks newsletter, and in the week before's I talked about building
2 mini sites a week... saying that if they all only made $50 a week
after a year you'd end up with a weekly income of over $5000?
Well the health related mini site I built just
over 2 weeks ago has really taken off, and last week it grossed
$5695 paying me $348 in commissions. See screenshot.
It's doing well because:
# Competition for sales is fairly low in this
niche. (you'll find that nearly EVERY niche has lower competition
that the overcrowded marketing niche.)
# It's a tangible product that people spend big
# Health is a huge industry...most of us want
to live to old age. I'm nearly there :-) We're an aging society
so demand in this field will keep growing.
Now $348 is nothing startling, and I expect this
to grow as the site does better in the search engines. But my total
costs have been under nine dollars for the domain name, and around
$25 on Google
I can't really take hosting costs into consideration
because I pay just $29 a month to host
up to 200 sites
The money spent on Google Adwords will not be
ongoing. The way I currently work is to list a site with one or
two of the pay-per-clicks until they take off in the no fee search
engines. See Allan Gardyne's Pay
Per Click Search Engines site for advice on using them
The downside, if it can be called a downside,
is that commissions are usually much lower in this and other niches.
But that's got to be balanced against the fact
that there are a lot more potential buyers in this (and numerous
other) fields, and that people often spend bigger sums.
So even if you only make 3 to 8 percent on sales
of big item products it can soon add up.
The aforementioned Allan Gardyne, who does VERY
well marketing to marketers, is someone who really understands the
importance of targeting other areas.
Take a look, for instance, at this
site his assistant Rupert built using Site Build It.
It's making around $1000 a month in affiliate
income but the affiliate program the site is linked to, Tiger Direct,
only pays 3 percent.
So as usual I've taken a long time to get around
to the point of all this, which is you've GOT TO look at expanding
into other niches.
Look at using Nichefinder
to help you locate profitable niches to build sites around.
is another very useful tool. I've got an annual account I use several
times a week
Read my book Mini
Site Profits to see how I'm doing it.
If you want to build a text based site like Allan's,
which ranks very high in the search engines, and you're not comfortable
doing it all on your own use Site
2. Value Exchange.
And while we're talking of Ken Evoy's Site
Build It, he's just released a new
free service which helps you find exchange links for your sites.
# By entering your site details it registers your
site (which doesn't have to be a Site
Build It one) as a site that is willing to exchange links with
other sites that have a similar theme/topic content (the engines
weight a link less heavily if the linking site is not of a similar
nature to yours)
# It also searches for similar sites, ones with
topical content that relates to yours.
Like I said, it's a free service, so make use
Invitation to my forum....
please come along to my forum
(it's very lively)
and join in the discussions. It's got a whole
new look, and lots of help and advice is on hand.
Come on, join us. Oh...and read Rebekah's Forum
Profits first if you're not a regular forum participant.
Right, that's it for this week. Thanks for reading
all of it.