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Issue 266
| Mar 9th 2003
Letter from
Phil
Here's what's inside:
sometimes
I think
breaking
Google news
search engine software resources
more on "smart pages"
now for something completely different
Hope you find something useful and interesting
here....

1. Sometimes I think ...
I'm the God of Search
Engine Positioning.
Then I plummet to the ground.
A new mini site I built, in the electronic gadgets
niche, has been number 3 in Google for the past 2 weeks for a very
competitive keyword. It's had plenty of visitors and more than a
few sales. My secondary keyword was at number 11.
But now the Google dance is happening and my new
site is about to sink to position 6, and 26 for my secondary phrase.
( well at least that's what I think is going to happen).
Ughhh!
Still, I'm fairly sure that I'll make it to number
1 by this time next month.
Ok, how do I know my site is going to drop from
3rd to 6th?
Well, I'm not quite sure how it all works (technical
stuff flies so far over my head that I can't even see it clearly)
but you can tell your search engine positioning for the next month
by comparing the results in www.google.com www2.google.com and ww3.google.com
You can read how it all works, or is thought to
work, here:
http://www.google-dance.com/HTML-about.html
So Google (1) shows where a site ranks now, but
Google 2 and 3 show where it's going to be when the repositioning
for the current update is finished.
(by the way, I'm writing this on Saturday. If
1,2,3 are all the same now it means the dance - the monthly repositioning
is over until April)
Anyway if you go to the main Google
Dance page at, which displays results from all 3 servers, you
can see where your site is going to rank.
For instance, if you type in affiliate programs,
you'll see that Chuck McCullough's Affiliate Match site is currently
at number 1 and it's going to stay there.
Today the 3 servers all show Allan Gardyne's Associate
Programs site in 2nd spot, where yesterday servers 2 and 3 had it
ranked in 6th place.
Interestingly, one site promoting casino affiliate
programs has 4 top 10 positions for affiliate programs by using
sub domains.
1 - this seems to shows that sub domains work.
2 - it tends to confirm what I'd heard, that casino
sites and adult sites are often very savvy operators when it comes
to search engines positioning.
OK...back to Chuck McCullough. Being number one
in this very competitive field goes to show that he knows what he's
talking about when it comes to getting traffic and ranking high
in search engines.
If you want to learn from him you can check out
his Website Traffic
System (member site)
He's also written a free ebook called Search
Engine Primer which is quite a useful introduction to his techniques.
You can
download it here
Chuck, by the way, is also the author of that
excellent affiliate program book, Affiliate
Mistakes. You can get a free
trial version here which gives you the table of contents, a
lengthy introduction, and the first chapter "Affiliate Mistake
#1.

2.Breaking Google news...
In the current update, Google are changing
the way that they deal with expired domains. Apart from the other
benefits of buying expired domains, one of the best things about
them has been that they have an existing PR due to existing links.
This can make it very easy to get good rankings quickly. I've known
of people who have been able to buy domain names for $8.95 that
have a PR of 7
- which really makes them worth thousands of dollars.
Now, Google have decided to "reset"
their links database when a site expires. So, if you now register
an expired domain, you will get no benefit from pre existing links
as far as Google is concerned.
There is even talk that they may be backdating
it for expired domains that have been picked up in the past.
by Sean Burns - author of Rankings
Revealed.

3. Search engine software
resources...
Software/Tool: Traffic
Dynamo which is a unique piece of search engine software which
drives targeted traffic to your web sites by developing on-the-fly
pages for the search engines.
Read my review of it here
Software/Tool: EasySEO
which is a new search engine reverse engineering tool which helps
you analyze the top 10 positions in search engines for your chosen
keywords, compares these pages to your own site, and helps you adjust
the content of your site for better ranking.
Read my review of it here

4. More on "smart pages"...
While we're still talking about search engines
here's a bit about "smart pages" as detailed in The
Whole Truth.
I think it's a good book, and I'm not criticizing
it. The book has lots of interesting stuff in it, and the value
Stephen offers in his follow up emails to buyers of The
Whole Truth is terrific.
It's just the "smart page" idea that
bothers me.
As I've said before Google will eventually get
around to filtering them out, and perhaps penalizing or even banning
sites using them.
Anyway, Sean Burns author of Rankings
Revealed, mentioned above, wrote to me to say he'd found a comment
from a Google technician about using javascript redirects.
Here's what Sean wrote:
"One last thing Phil, I've been doing a bit
of research on Google's feelings about the JavaScript re-direct
technique. I found this
thread on the WebmasterWorld forum -
It's interesting because the person who started
the thread is one of Google's technicians. He posts there quite
often. Anyway, the focus of it seems to be on this method exactly
and at one stage when asked what a sneaky redirect is he said "easy
example is a
keyword-stuffed page that has a javascript redirect. Bots see the
main page, but users get whisked away to a different destination
as soon as they land on that page".
Sean - Rankings
Revealed.

5.Now for something completely
different....
maybe that's enough search engine stuff for one
letter.So I'd just like to say three more things.
The first is that I've had to cut so much out
that I'll probably mail out another on Tuesday or Wednesday.
Having too much to say is a problem sometimes
:)
The second thing is a quick mention of Louis
Allport's excellent reprint rights site.
Three weeks ago I let you know that Louis has
re-introduced the $1 trial period (so there's nothing to stop you
signing up)
But I forgot to mention that until the beginning
of April he's paying out 80% commissions when you sign new people
up for the site.The affiliate program is only open to members of
the site, so if you're interested in promoting it and making some
quick 80 percents, you'd better sign up for the $1 trial offer.
I've been a member since day one. He's pumping
some excellent, easy to resell products out.
Highly recommended.
The third is a reminder to take a look at the 2 new ebooks I've
mentioned in the past week.
Rebecca Hagel's Missing
Link
Review
and Michael Campbell's Revenge
of the Mininet
Review
ok, that's it for this week. Thanks for reading
right down to the bottom :)
Hope you have a great week.
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