Work at home on
the Internet: internet marketing and affiliate program help.
Issue 262 |
Feb 16th 2002
ok...so what's inside today?
A brilliant new search engine book, a tool to help you find your
online niche, drinking too much wine again, and reprint rights for
You should find something useful and interesting
Ok, got to make this
a quickie because a Japanese multi-millionaire, his wife, and their
interpreter are staying the night with us...and I'm writing this
while they've gone on a walk on one of the many mountain trails.
Why are they here? Well I wish I could say we're
talking a big business deal, but it's nothing like that. They're
just friends of friends and we're just showing them a bit of old
Mind you, it's probably a bit rude for me not
to go on the walk with them, so I'd better type quick and be very
nice when they get back.
So just a few things today....
1. I've just learnt that Google stopped indexing
alt text in the last update a couple of weeks ago.
So, if an image isn't linked, they ignore the
text. However, if an image is linked, they include it the same way
that they use anchor text.
So you need to go through your site and change
any alt text to keyword rich hyperlinks.
Where did I learn this?
an excellent new search engine book by Sean Burns - Rankings
It's incredibly up-to-date, and contains the best
and simplest explanation of Google Page Rank and backward linking
that I've ever come across.
If you're at all interested in getting your sites ranked high you
need to read it.
More on this some other time. But you really do
need to read this
book. Top stuff.
2. Niche Finder.
The other thing I want to briefly mention is some
software called Niche
It seems like a very useful research tool. You
know how I'm always writing about the importance of finding a niche
to work....well this software will probably help you find it.
I say probably because I haven't used it yet,
but I'm thinking of buying it...so if you use it can you write
to me at and let me know if it does a good job.
If I don't hear from you I guess I'll buy it anyway,
because as far as I can work out it does most of the keyword research
that Site Build It
does, at a fraction of the price...showing supply and demand for
whatever keywords you're thinking of building a site around.
It looks like it will be a big time saver
when building mini sites.
3. Studying salespeople -
giving "freebies" works...
I've noticed that whenever I listen to a salesperson at work, I
now mentally stand back and analyze their techniques...and I see
if I can learn anything to pass onto you.
Take this morning.
I was dragged along to a wine tasting, when I
really wanted to be writing this. (and besides, 10am's a bit early
for me to be trying 15 or so wines and liqueurs.)
Because I wasn't in the best of moods, and determined
not to buy anything because of the high price of the wines, I started
studying the salespeople straightaway.
They were good, but over-friendly, coming on as
if we were the best of friends. Perhaps the online equivalent of
(mind you, after tasting 9 or 10 wines I mellowed
a little and almost did think of them as my best friends).
Towards the end, when I'd spent enough on my credit
card to make their smiles and heartiness very genuine, I asked what
percentage of people bought.
"at gathering's like this, around 77%,"
Wow...imagine getting that kind of conversion
rate from your web site!
"is that because you're good at selling,
or because it's a lot easier to sell to people who've had quite
a few drinks, " I asked.
"Neither. It's because we give people a free
Because I'm naturally a very quiet person, and
encourage other people to do the speaking while I listen attentively,
I usually manage to get people to tell me more than they meant to
reveal...so I learned that the wine company had employed a team
of psychologists to help them increase sales.
First they get people to attend with the promise
of a "valuable" free gift, which is pictured and hyped
up on the invitation brochure and a follow-up postcard they send
On arrival you see the free gifts displayed very
prominently on a long table at the venue, but no mention is made
Next the salespeople are very warm and friendly.
Then just before they get around to asking you
for your order they present you with the gift, which today was a
beautifully designed heart shaped blue bottle of German white. The
kind of bottle you'd keep long after you've drunk the wine.
The free gift, along with the warmth of the salespeople,
makes the "guests" predisposed to buy because they'd feel
guilty walking out
with the gift without buying something else.
And because the wine is only sold by the case
the company is well ahead.
"So what about the percentage that don't
buy?" I asked. "Do you wipe them off your mailing list?"
The answer was no. What they do is work even harder
to get them to attend the next wine tasting, and present them with
an equally attractive "free" gift at that event.
Because they've found that virtually 100% of people
who get a free gift on a second occasion make a purchase...it seems
that people accepting the gift twice just can't say no.
Now have a think about how you can apply this
to your web business.
There's got to be quite a few ways.
4. Oh yes, one last thing.
Louis Allport has re-introduced the $1 trial for
his very good
I've been a member since day 1, and Louis is coming
up with new quality products every month. Quite a few people are
making big money promoting them.
Here's what I originally wrote about his site
a few months ago:
Reprint Rights for $1 if you're quick...
I'm a big fan of buying reprint rights, especially master rights
where you can brand the ebooks with your affiliate links and get
full professional sales materials for the product.
I've made thousands of $ by buying rights, and
setting up mini sites up to sell the products.
One problem though is that everyone seems to be
trying to sell the same books, and once a squillian people are selling
the same product sales plummet.
Now Louis Allport has come up with a solution,
and it's a cracker.
He's set up a Reprint
Rights site which he's limiting to just 150 members. These members
will get a new quality product every month, which they can immediately
brand with their own affiliate
links and resell.
I've become a member, and I don't know how many
slots there are left, so if you're interested you'd better jump
The products look top quality. I can't wait for
the November one, which is 4 hours of Q & A with one of my favorite
marketers focused exclusively on how to make a full time income
online with affiliate programs.
Anyway, get in quick. Louis
is offering a 10 day trial for just $1 so you can't lose.
ok, that's it for this week. Thanks for reading
right down to the bottom :)
Hope you have a great week.